Marketing Your VA Practice

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“My VA is so great. She does X & Y & Z, and always meets deadlines”

When I first began my VA practice, I found it hard to ask for testimonials. When I’d muster the courage to ask for a testimonial, my clients would retort, “Sure! What would you like me to say?”

At this simple question, I would begin shaking. What did I want them to say? I had no idea.

The problem with many testimonials is they are lifeless - either they’re overly sugary, or they lack substance or pizazz. After a half-dozen lukewarm testimonials, I knew there had to be a system to it. There just had to be a way to get those awesome testimonials you see in magazines, without compromising my integrity and writing them myself.

Shaking Off Lifeless Testimonials

After much trial and error, I finally figured it out. You see, I was going about it all wrong - I was asking for a testimonial without any specificity. By not acknowledging my intentions, I was left with lukewarm words — and memorable testimonials sizzle.

How Do You Get Sizzling Testimonials?

In order to make your testimonials sizzle, you’ll need to be specific. When you ask clients for a testimonial, they’re naturally going to talk about your service, what you do for them. Instead of talking about what you do, you need them to talk about how you have affected their business. This can be done using the following simple questions:

1. What were your perceptions before you began using our VA services, and were you reluctant in any way?
2. How did you feel as a result using our VA services?
3. What specific results did you get as a result of our service?

These three questions, combined with a little editing, will take your testimonials from lack-luster to sizzling in seconds! For example:

“Before working with TrinityJacobs, I was overwhelmed and overworked. I was afraid to bring someone new on and have to train when I didn’t have the time to complete the tasks anyway… within two weeks of working with Erin, I realized how badly I’d been mistaken. Not only did she ‘know the ropes’ coming in, but she was also able to help me grow my business by implementing an opt-in subscriber list and an affiliate program. This alone has increased revenue by 15%… ”

Don’t be shy! Just ask your clients to answer those three questions in their testimonial, and your recommendations will go from lifeless to SIZZLING!